In this modern age of marketing, it isn’t just about having a billboard or commercial on television anymore. You can have just as much of a following with the power of social media. When you have a high number of likes on your Facebook page, this is a stamp of approval for onlookers.
Having more likes on your page means having more visibility, and in the world of marketing, more visibility means more credibility. Using social media to your advantage to get to the next level of popularity, whether it be for your business or your own personal talents, is all about knowing how to use the right tools. Here are some of the best tips for increasing your likes on your Facebook page.
Observe Your Competitors
Don’t be afraid to go to pages of people who are in the same field as you or similar to whatever you are doing on your page. If they have a lot of likes, start to imitate whatever it is that they are doing which is clearly working in their favor. By comparing competitors to what it is that you have to offer, you can get a feel for how to drive people to your page instead.
You may find that they post a lot of image content or funny videos. Perhaps they have a lot of audience interaction because they go live every day. Observe what is and isn’t working about what they do and get a feel for which posts are the most popular. This way, you can use it to your own advantage by learning from their mistakes rather than having to make them yourself.
Like Other Peoples Pages
You may have heard the term “like for like” before, or “follow for following.” These social media terms are “You scratch my back I’ll scratch yours” in a nutshell. It is a mutual agreement that you will support each other’s pages by liking in exchange for equal value.
This can be one of the most effective ways to drive followers to your page by liking pages and asking them to follow or like you back.
Don’t Be Afraid To Self-Promote
When you see a page that has likes in the tens of thousands upwards of hundreds of thousands you better believe that they didn’t get there by accident unless they are a celebrity.
Getting this kind of success on your page comes from self-promotion. Something that you will have to learn to live with if you want to have a lot of likes. Don’t be afraid to take some time every day to send a polite message to friends and family who haven’t liked your page yet, to kindly like your page as a show of support.
There is a fine line between kindly asking for support and just being plain spammy. So, find your balance and proceed with caution.