Paid search or PPC has emerged as a valuable success driver in online marketing today. While organic search or SEO does bring a good amount of traffic, it does so at a gradual rate. In order to see immediate boost, many marketers augment their search strategy with PPC to gain immediate yields. Juxtapose this against the rising mobile users opting for paid advertising, and you know why PPC is the right marketing channel to follow.
Here are some more compelling reasons why a PPC company needs to be a significant part of your digital advertising and sales:
- Quality Search Traffic
With PPC you can justify the costs with a boost in targeted site traffic. This marketing avenue needs to be explored in parallel with SEO so that short term visibility gains of PPC can be smartly augmented with the gradual outcomes shown by SEO. New websites who want to enhance their brand visibility online in a short time will find PPC to be a great enabler.
- Budget control
The most important thing to any company, especially startups, is the budget. There are many options of campaigning through PPC, and a good PPC company will provide customised plans to suit the ad spend threshold of the smaller companies. You can set your budget and opt for plans according to these. As the gains from PPC increases, you can increase the PPC spend.
- Analysing business growth
PPC provides a well-structured way to let you know how your paid campaign is performing. So, if you see a poor response from highly targeted traffic, it might lead to issues with UX or website structure. It helps you to analyse what are your users looking for and what all areas need improvement.
- Advertising along with selling
Through an experienced PPC company, businesses don’t just advertise themselves, but they make sales too. Many products are sold just through the ads of the company seen on various platforms. This way, the money spent for PPC generates an ROI many folds, plus its the best way to optimise businesses without simply having blind hopes that the company will sell its products.
- Geological targeting
36% of Google searches are location specific. Geo targeting is one of the best ways to make sure that the investment on a PPC company does not go waste. There are options to exclude those users which are outside the target location of the companies. This way, the company can better deploy ad spends so that only geographically relevant traffic can be targeted. Hence, companies can bid ads only in the locations that are fit to their business fortunes.
Using PPC as a part of the company’s marketing mix is an assured way to make use of the maximum potential of the company for the right users, at the right time. It is a method that produces optimised outcomes and allows business owners to have total control over their budget and spends.