Many law firms don’t get new clients because they don’t use up-to-date Internet marketing tips. A few years ago, it was easy to design websites that got lawyers many clients and cases. These days, most lawyers are busy running their practice and don’t have enough time to go online for information about search engine optimization. But even those who have time find it tough to sort out through page after page for the information, and many times the information they get online is out-of-date. For this reason, if you want to outshine your competitors, you have to take a proactive stance on Internet marketing. Here are five hot Internet marketing tips that you can use.
Use Your Firm’s Marketing Resources
Having an online presence is great, but it doesn’t translate to productive marketing on its own. Consider other aspects involved in Internet marketing. With the marketing trends shifting too quickly, you may need to trust a reputable law firm website system to mitigate enforceable risks. By doing this, you will not only be able to build an easy-to-update responsive website with the best law firm website designs but also enable you to view marketing reports, analyze data, update your content, and, ultimately, generate quality leads.
Build Mobile-Friendly Website
Research has shown that mobile traffic is now dominating desktop traffic. For your law firm to stay current, it needs to adjust to the change. The new trend shows that most potential clients are using mobile devices such as tablets and phones to search for representation. Therefore, you should ensure your site is seamlessly accessible through these devices. By adjusting to the change, you enable most of your visitors to view your site, easily navigate and access all the necessary information to get to know your law firm. Also, add things like clickable Google Maps and phone numbers to your “Contact US” page to make it incredibly easier for mobile users to get in touch with your firm.
Post Intelligent Content Frequently
Intelligent and original content keeps your law firm relevant and connected. If you stay consistent in posting such content, your clients will know when to expect to read posts from your law firm. Furthermore, search engines like Bing and Google prioritize quality, fresh content.
With high-quality content, your firm will become a valuable resource for people looking for reliable information about the legal industry. Since people who read the content also familiarize themselves with your firm in the process, they will highly likely feel more at home to engage your firm whenever they have cases.
Social Media and Conversion
Most law firms have started using social media sites like Facebook, Twitter, and LinkedIn to market their services. However, they are also designing and implementing social media strategies that will help them to deliver not only content but also record increased engagement from their audience. Your firm can generate leads and also have active engagement with its audiences on these influential platforms.
Analyze Data to Gain Valuable Insight
Law firms are not only collecting a lot of data from various media outlets but are also analyzing the data to develop valuable insights. This process is difficult, and law firms need to employ the latest strategies to gain truly beneficial insights. If you have any difficulties, lean on professional data analysts to be able to generate more leads and make the most out of marketing.
The legal industry is dramatically changing, and, for the success of your firm, it is best to invest in some or all of these marketing strategies. With many different options, however, some lawyers find themselves overwhelmed. You can get the help of experts.