Billions of dollars are spent every year by businesses on their online marketing. New trends have started to emerge, and it is essential that your company pay attention so that you can utilize the best marketing methods for your business. With a higher need to become more visible and reach more customers, digital marketing provides more advancements in the emerging technologies that will provide consumers with the more integrated experience they demand. Here are the top five marketing trends that you’ll want to be sure to incorporate into your online marketing strategy.
Video is still the king of digital marketing. According to Video Brewery, there are 100 million people who watch online videos on a daily basis. The love that people have for video is here to stay. Passing your message to your audience has never been easier. Video streaming is effortless and convenient thanks to sites like YouTube, Instagram, and Facebook. Using video in digital marketing involves creating and posting videos on different platforms. The videos should be fun and informative to attract as many people as possible.
Interactive emails are great because they allow customers to interact with the email without being directed to another site, making them extremely convenient. An interactive email provides customers with the opportunity to choose their preferred product or service and add it to their shopping cart without having to go to another page. Interactive emails add value to your business because they create a smooth online shopping experience for your customers.
Over the last several years, social media channels have been growing in popularity. With billions of people using social media daily, adding this method to your digital marketing strategy is essential. In the last year, the number of internet users worldwide increased by seven percent, with more than four billion users in 2018, according to Smart Insights. Using social media marketing with your business will also help to boost your site’s SEO, which can help you rank higher in search engines like Google and Bing.
Channel marketing provides you with an opportunity to reduce your costs, improve efficiency, increase customer satisfaction, and expand your products and services into untapped markets. With a next level channel marketing strategy you can find new channels and maximize the potential of those channels. A successful channel marketing strategy will help your business move beyond word of mouth marketing and vendors’ programs to reach a broader audience.
Smartphones have become the primary device used for communication for a majority of the global population. This means that it is vital for your business to develop a marketing campaign that incorporates mobile marketing into its strategy. It is critical that you ensure that your website is optimized to become mobile friendly, as more and more people are shopping online via their smartphones. Plus, in the last several years, Google has begun demoting sites that have no or inefficient mobile optimization.
To attract more customers to your site and grow your business, you need to incorporate these five marketing strategies into your company’s digital marketing campaign.