The field of online marketing is still relatively young. Inevitably, online marketers, especially those who are new to the field, will make mistakes as they go along. That said, the best way to move forward is to identify common mistakes and work towards solving them.
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- You Lack A CRO Strategy
Conversion Rate Optimization, or CRO for short, is the “method of using analytics and user feedback to improve the performance of your website” (Qualaroo). Simply put, it’s the art and science of leading your customer towards a particular action.
Effective CRO is about building a better funnel. All parts of your website should work together to elicit a specific response. Whether you’re selling clothes, running a podcast, or championing a cause, CRO can help you design your website to improve your conversion (read: response/action) rate.
Often, CRO involves a series of tests and experiments. It could be as simple as Split Testing a red button vs. a green button or as complex as performing Multivariate Testing between two or more completely distinct websites. You’ll be surprised that, many times, the smallest tweaks can make the most impact.
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- You Have No Metrics For Success
If you ask most marketers what “success” looks like, they’ll usually respond with a blank stare – followed by a made-up explanation.
Before you even think of running a marketing campaign, you need to develop clear cut goals. Are you looking to gain subscribers? Sell stuff? Promote an event? Raise awareness?
Whatever the case may be, you need to be able to identify your goals and measure your progress. The sooner you’re able to do this, the sooner you will be able to direct your efforts towards your goals.
Online tools like Google Analytics and Facebook Analytics help you make sense of data through metrics such as clickthrough rate, lead generation, conversion rate, total impressions, and several others. These tools help you identify where you currently stand, how you can improve, and where you need to focus.
By doing so, you’ll save valuable time, money, and energy.
- You Do Not Have A Social Media Strategy
Arguably no event in the last decade can parallel social media in terms of reach and impact. To date, there are already over 2.34 billion people on social media today. The number is only expected to increase in the coming years.
In marketing and advertising, social media provides another layer of interaction–one that fosters greater trust and closeness between brand and user. According to statistics, 51% of Facebook users and 64% of Twitter users favor brands they follow on social media. The reason: greater trust and better interaction.
Developing an effective social media strategy enables your brand to reach your audience at a personal level. Moreover, it allows for two-way interaction between you and your customer.
- You Are Relying On Old Techniques
The world of online marketing can be cutthroat and downright bloody. Those who stagnate (even for a moment) run the risk of being left behind, no matter how large or powerful they are.
To become successful in online marketing, you need to stay updated with the latest trends and developments. Be a student of online marketing and keep up with the times. The quicker you are able to adapt to changes, the more successful and dynamic you will be as a marketer.
Online marketing can be tricky to navigate. Stay on the right track by following the tips above. The more open you are to learning, the less mistakes you will make.