5 design tools for marketers with no design skills

You’ve heard it, in this day and age, it is all about visual content. You need photos, infographics, videos, gifs and whatnot. The problem is you have a small team, with a small budget that can’t afford a professional designer. You have close to none knowledge in this realm…If this sounds familiar to you, then don’t worry. We at share the same pain as yours. Thankfully, there are tools out there that help you create better graphics that will boost your marketing executions. Check them out below!

  1. Canva

Designing can’t be simpler with Canva. All you need to do is choose a template, change a few colours, add texts, images and voila, you’ve got a beautiful product. There are plenty of designs for you to choose from, catering to different purposes. The best part is that the size have been measured appropriately, so you don’t have to worry. With a free account, you have already gained access to a big library of icons, photos and ready-to-use designs. But if you choose the paid option, the number of freebies increases significantly, and you also have advanced features such as resizing the design, uploading fonts, brand colours, creating templates and more. This tool is a must-have for design newbies.

  1. Piktochart

If you ever struggle with creating an infographic, Piktochart will be your best friend. With a free account, you have access to all icons and images and can download the design in the original size. This will be useful if you have already had an idea of what your infographic should look like. If you need a bit more help, a paid account will be useful as it gives you access to hundreds of templates.

  1. Paletton

If you use the above tools and don’t have to use the items’ original colours, or you have a brand colour that you need to stick with, Paletton is a useful website that gives you recommendations based on colour combination theories. Of course, you don’t always have to stick to the rules. If you don’t like a certain colour, play around with the tool until you find the right palette. Then, simply copy the code to the design tool you are using.

  1. Pixabay

No idea where the beautiful images you see on other websites are coming from? Well, most of the time, they will come from stock image banks such as Shutterstock or Getty Image. However, these come with a big price tag too. If you don’t have a budget for these, check out Pixabay where you have access to 900,000 royalty-free photos. You may need to spend a little bit more time to find the perfect fit, but you will get there in the end.

  1. Unsplash

This one is a little bit tricky, but if you can use it, it will be super cool. Unsplash has a collection of over 200,000 copyright-free photos. These are contributions from their community photographers so the quality is great. However, the images do come with the artists’ personal style, so it can be challenging to match with your brand image.

With these five tools, now you can boost your marketing game to another level with higher quality designs. Who says it needs to cost an arm and a leg to create great visuals?

Hello there!
Hello there!

My name is Gary, a 31 year old Tech Loving marketer passionate about home tech and coffee.

I'm a Programmer for hire working with small to medium businesses.

I network in Warrington, Liverpool and Manchester in the North West, England.

This website is my online notebook dedicated to tech, marketing and finance.

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