The Benefits of Posting Business Videos to YouTube

YouTube has over a billion users – nearly a third of all people who currently use the internet. With over 3 billion searches made each month and 100 hours of video uploaded each minute, it’s the second biggest search engine in the world, and is bested only by Google. In fact, it is bigger than Yahoo!, Ask, and Bing combined.


With all this in mind, it should come as no surprise to learn that businesses across the globe are making the platform an increasingly vital part of their digital marketing campaigns. Here’s why you should do the same.

YouTube Videos Help You Rank on Google

YouTube hasn’t become more important than Google, and businesses will naturally be more concerned about their performance on the latter. However, it’s worth remembering that videos, images, news, books and local searches are all now combined together in Google’s search results. Videos will often come up in results, and you can take advantage of this by creating your own and linking back to your website. Many companies are blogging to help their Google page ranking rise, but not too many are using videos. You’ll stand out from the crowd.

You Can Repurpose Old Blog Posts

If you have an older blog post that still contains relevant information and seems to attract readers, you should consider repurposing its content. This means that you’ll enjoy wider coverage while using the same information, and one of the easiest ways to repurpose a blog post is by converting it to a different format, such as a video. If you already have a backlog of articles, starting a YouTube channel should be easy since you’ll just need to convert information rather than seek new information out.

Engage Different Users

Finally, using YouTube means reaching a wider range of web users. There are plenty of people who prefer learning by viewing and listening rather than reading. These people tend to be left out by traditional digital marketing campaigns, which often emphasise the written word.

Adding a YouTube channel to your digital marketing campaign comes with numerous benefits, but you need to make sure the video you provide is of good quality in order to send the right message. Make sure you talk to one of the experts at Hub TV today if you’re interested.

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My name is Gary, a 31 year old Tech Loving marketer passionate about home tech and coffee.

I'm a Programmer for hire working with small to medium businesses.

I network in Warrington, Liverpool and Manchester in the North West, England.

This website is my online notebook dedicated to tech, marketing and finance.

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