When it comes to potential customers finding your business, Google will probably be where they start. Google offers many resources to help businesses big and small grow and increase visibility online. If you are a business owner and not using Google+ here are a few reasons why you should be.
MAKE YOUR BUSINESS MORE VISIBLE
If you don’t already have Google+ (which you do if you have a Gmail account) you want to register your business on Google My Business. By doing this you will be provided with a Google+ page. Being a business owner, it’s simple: Use this page! It can be a great way to share your company’s content and other brand-related information. Every time you post links to your site on your Google+ page, Google indexes them. Since Google attaches a lot of value to ‘+1’ it’s important to make it easy for people to +1 pages on your website. As Chris Singleton , a contributor for StyleFactoryProductions.com, points out you want to make it easy for your readers to follow you on Google+, because the more ‘+1’s you get the more visible your pages will be in a Google search and the more traffic you will receive.
Phil Penton, president of reputation management firm Social Integration, states that using the right Google+ strategy may give your business better results than paid advertisements. Penton explains that it’s not getting people to go to Google+ but rather doing everything correctly and your Google+ post will show up in searches. If you use Google+ the way it is designed, people searching for your business or industry will find your business and posts in their Google search, and that is free advertising.
MORE CREDIBILITY TO CONSUMERS
Link your Google+ page with other Google products and encourage customer reviews. Good reviews will make your business more credible to potential clients and customers. If you get negative reviews, pay attention and write responses. Good reviews will outweigh the bad for future customers.
ADD TO YOUR DIGITAL STOREFRONT
The best part of owning a business this day and age is the fact you are not limited to a brick and mortar. You can now have a presence online that can reach potential clientele from around the world. Google+ has aspects of social media and if used in conjunction with your business on Facebook, Instagram, Twitter, etc., Google+ will provide you with a well-rounded presence online.
Once you understand how to use Google+, you will be able to utilize all of the resources that Google+ provides and increase traffic to your website and advertise to potential clients. Google+ can help your business grow by increasing your online visibility, advertising, and adding credibility and social media presence.