When it comes to the world of online marketing, it can be easy to get lost in all of the technicalities and jargon. Sites such as Search Engine Journal, have a lot of tips on a variety of subjects such as conversion rate optimisation. It can be hard to get to grips with the technical aspects of this, so sometimes it may be best to get a little assistance.
Research & Learning
If you have the time, then doing research and learning about conversion optimisation is an excellent way to go. Many different websites offer free advice on many different aspects of SEO, as well as conversion optimisation.
- Search Engine Journal – Articles, Blogs, and News
- MOZ – Articles, Blogs, and News
- Google – A 30-page PDF is freely available for beginners
- Search Engine Land – Articles, Blogs, and News
- Search Engine Watch – Articles, Blogs, and News
- And lots more ……
However, if this is something that you do not have the time to learn and there is nobody with this speciality within your organisation, you have two options open to you! Hire a new member of staff, or get help from an external agency.
Hiring An Agency
Using your favourite search engine, you can easily find conversion rate optimisation by conversionworx.com.au, or many other quality companies that offer this service. You will need to look at each agency in turn and make sure that you check out their online reviews at the same time. Work out a shortlist of companies to contact and speak to their advisors. Look to see if they have any accreditation such as being Google Certified Partners, and make sure that you ask plenty of questions. If there is anything that you do not understand, highlight it and ask for an explanation. The sign of a good company to work with is one that makes complicated things easy to understand, breaking the jargon and terminology used within the industry and keeping things simple. Weighing up all of your options, you will be able to compare all of the different companies and make an informed decision as to which company you choose to assist you with your website.
Hiring A New Member Of Staff
Another alternative that you may have open to you is hiring somebody that already has the technical knowledge that can assist you with your website marketing. When you hire someone with experience, they will be able to hit the ground running and make an impact right from the start. But, take note that there may be tools and software that you will need to purchase to allow them to do their job properly which can be costly. You may even have someone already in your employ that with some training, may be up to the job.
One thing is for sure, in this digital age that we live in, your website marketing is not something that you can ignore. If you want to increase your sales and get a step above the competition, look at conversion optimisation and get your website working harder for you.