Digital marketing is a skill that businesses and individuals are trying to learn all over the world. There is no more heavy reliance on traditional forms of marketing as the internet has proven to be an effective way of marketing, acquiring new customers and building brands. This has opened up a whole new world for businesses and customers which has yielded many positive results. In the same respect, it’s also made people more vulnerable to security threats online. If you want to make sure that you’re doing digital marketing the safe way, find a few tips you can implement in this article.
Choose the Right Passwords
Social media is a major part of digital marketing. This could be because of the increasing number of people who are active on various platforms making it a goldmine for marketers. For this reason, your business may be on a number of platforms sharing content and responding to customer needs. Here are a few ways to protect your social media accounts.
- Make sure you choose passwords that are strong and can’t easily be guessed. A failure to do so could lead to cybercriminals hacking your social media accounts. If you’re too lazy to come up with strong passwords, then use a management program. Avoid making the mistake of choosing passwords that are too short, obvious, or lack a mix of symbols, numbers, and letters.
- Aside from protecting your passwords, there are other ways to keep your social media accounts safe, and one is to be selective with third-party applications such as social media post scheduler as they require access to your account. Make sure that any applications you authorise are legitimate.
- Use two-step authentication to make your accounts more secure where possible. Even if a hacker can get past the first layer of security it’s unlikely that they’ll be able to get past the second one.
Safeguard Your Data
As a growing organisation, you’re likely to be collecting robust amounts of data. Keeping track of this data and protecting it is essential if you don’t want to have to explain why your customers’ data has been accessed by hackers. Having said that, one way that you can safeguard your data is by limiting the number of people with access to it. In the case where there’s a data breach, you should have a company like Secure Forensics on standby to help with damage control and to find the person responsible.
Another simple approach to doing digital marketing the safe way would be to install anti-virus. There are several out there that are free while others come at a fee. If you’re interested in free antivirus, some that you could start with are Windows Defender, Microsoft Security Essentials, Panda Free Antivirus, and Sophos Home Free. You can look through each one and see what features are offered and if they’re suitable for your needs. Some may offer limited services, so consider paying if you want more coverage. Keep in mind that it’s a worthwhile investment to keep your data safe.