Your website can be seen as a physical representation of your business or brand, so making sure that’s it’s presentable is important. It can be so easy to let it fall by the wayside. However, there are several benefits of you keeping up with it. For one, when you ensure your website is up-to-date, you’re likely to get better rankings in search engines for things like SEO. When your website is current, your audience also has something to look forward to. Aside from this, it’s keeping up with your site could help improve your bottom line significantly. Keep reading to find out how you can make your website more engaging.
Use Research to Create Content
The first tip for making your website more engaging is to use research to create your content. Whether you’re writing copy or creating content, it’s imperative that you think about who you’re talking to and the best way to talk to them. By doing this, you’ll be able to choose the right lexicon as well as present the information in an effective way. You’ll also know the best style of the content to choose which can go a long way too.
Ensure It Loads Quickly
Without a fast-loading website, it can be difficult for people to engage with it. Make sure that the people responsible for managing the website are on top of site speed. Not only can a slow website affect engagement, but it can also set you back in terms of SEO. Below are a few ways to improve your website speed.
- Use the Right Hosts: In order to get the best site speed, it’s imperative that you choose a good host. This is because some are faster than others as well as tend to have better customer service when they are having down times. On that note, be sure to look for good UK hosting if you want to avoid your website hanging and driving traffic away.
- Optimize Images: If you tend to upload several images on your site, be sure that they’re properly optimized. You can do so by choosing the right file type, naming your images descriptively, and using image sitemaps.
- Reduce Redirects: Another tip would be to try and get rid of any redirects on your website. By making sure that all of your resources are being called in a way that doesn’t create redirects, you should be able to achieve this.
Add External Links
If you want your visitors to be engaged, it’s important that you add value. This can be done when you include external links in your content. This can link to other useful pages on your website or to another website entirely. However, if you’re going to use outbound links, ensure they open on a new page so that people aren’t taken away from your website.
Use the Right Visuals
The last tip in this article for creating an engaging website is to include engaging visuals. Seeing as people tend to be visual, this happens to be one of the most ideal ways of communicating with customers. You could decide to use images, video, infographics or photos alongside text.