The worldwide use of email continues to grow at an unprecedented pace. According to Statista.com, in 2017, there were 3.7 billion email users. It further estimated an increase by up to 4.3 billion by 2022. Meanwhile, Radicati.com forecasts that by the end of 2019, one in three people in the world will be having an email and use them not just for correspondences but also as digital identities.
A lot of time, effort and money often goes into marketing and advertising a business, with design being a key feature of a campaign’s success or failure.
There are many avenues of design when it comes to promoting your brand, but one of the most influential is colour. According to multiple scientific and psychological studies, each shade creates a different emotion in the viewer — from urgency to buy now, to trusting in a brand. With other experiments suggesting that colour can determine how long we can recall an offer or brand logo, it’s clear that being colour-savvy when designing a marketing campaign is essential. [Read more…]
The next marketing campaign that you run is always your most important, as this is the one that is going to bring you and your business your future income — and you should always be looking to the future when it comes to income. This campaign is not a surety to make the profit you forecast it to make, however, as a number of variables will determine its money-making potential, not you. [Read more…]
Creating compelling content can be useful in achieving your b2b ultimate marketing goals. Research-based reports rank as the most effective types of content that form an integral part of your b2b marketing strategy. Custom content has become a key indicator of business success. An excellent b2b content marketing strategy helps in building an audience, lower product costs, push profits and retain customers. If you are still wondering what benefits this can bring to your business, then here’s what you need to remember. [Read more…]
Billions of dollars are spent every year by businesses on their online marketing. New trends have started to emerge, and it is essential that your company pay attention so that you can utilize the best marketing methods for your business. With a higher need to become more visible and reach more customers, digital marketing provides more advancements in the emerging technologies that will provide consumers with the more integrated experience they demand. Here are the top five marketing trends that you’ll want to be sure to incorporate into your online marketing strategy.
Starting a business is expensive, even in the age of e-commerce and career blogging. No matter what you do, your startup is going to require at least some upfront investment, even if it’s just buying a domain name for your site or getting your blog off the ground. Then there’s the promotional side of a business, which can end up costing a lot of money without delivering results if you don’t know what you’re doing. You might be wondering how you can market your business on a shoestring budget and still see results. [Read more…]
For a business to flourish, an online identity is a must. However, simply getting a website made for your business will hardly do you any good. You also want to make sure that you are in constant touch with the people who are interested in your business. You want to improve your visibility online, bring more new customers along, and maintain a good rapport with the old customers too. This cannot be possible without a good SEO strategy in place. [Read more…]
Marketing your business is something that is essential in order to get new clients. When you create a successful marketing strategy which is constantly innovating and bringing in new customers your business will start to have a snowball effect. The more customers that you bring in the more your snowball will keep gaining more and more inertia, growing in size. [Read more…]
Paid search or PPC has emerged as a valuable success driver in online marketing today. While organic search or SEO does bring a good amount of traffic, it does so at a gradual rate. In order to see immediate boost, many marketers augment their search strategy with PPC to gain immediate yields. Juxtapose this against the rising mobile users opting for paid advertising, and you know why PPC is the right marketing channel to follow. [Read more…]
Many law firms don’t get new clients because they don’t use up-to-date Internet marketing tips. A few years ago, it was easy to design websites that got lawyers many clients and cases. These days, most lawyers are busy running their practice and don’t have enough time to go online for information about search engine optimization. But even those who have time find it tough to sort out through page after page for the information, and many times the information they get online is out-of-date. For this reason, if you want to outshine your competitors, you have to take a proactive stance on Internet marketing. Here are five hot Internet marketing tips that you can use. [Read more…]