Over the years we have seen a steady increase in the amount of court cases involving social media. According to the Office for National Statistics there were 5.2 million “fraud and computer misuse offences”, causing courts across the country to take online crimes more seriously. [Read more…]
Social media has become the next best thing. Millions of people are using the many different platforms for purposes of entertainment, business, and getting real-time information. In the same respect, it also has its cons which for many is its addictive nature. Nevertheless, for businesses, when used in the right way it’s a gold mine because of the many ways it can help an organisation meet their objectives. There is so much room for creativity and the chance to meet your audience where they are. In case you’ve been wondering how you can use social media to improve your business, rest assured that there are several approaches you can take. [Read more…]
For any budding bloggers who eventually want to turn their blogging exploits into a stable income stream, lots of advice is naturally available online, but it can become a bit overwhelming at times. For one, most sources of advice will tell you that what you essentially need to do is drill one inch wide and many kilometres deep, while others suggest a little bit of a broader focus on a topic which has many connected niches radiating from it.
I’d suggest that the advice of drilling one inch wide and many kilometres deep is perhaps better than that of a broader niche focus, but not for the most obvious reasons you might naturally conclude.
An emphasis on high-quality content
The reason why I’d personally gravitate towards a singular-focus is because of what this action represents. It’s not so much about picking one single niche in fact, but rather about what it suggests by way of your approach to creating content. It’s all about creating high-quality content and often that only happens when you focus on one niche.
So it’s okay to have a broader focus by way of your niche or topic, but then you open yourself up to the possibility of being overwhelmed by the sheer magnitude of the content you think you need to generate. An encyclopaedia covering a broad topic such as science wouldn’t be a good idea for example since there would be some glaring gaps in all the content you’d still need to furnish. This can be overwhelming and you might get frustrated at the colossal job which appears to lie ahead.
On the other hand something like a sports-specific “encyclopaedia” is a little more focussed and will give you all the leeway you need to furnish content as it comes to you. You don’t need to discuss everything about football for example for your football blog to seem like it’s a complete work which is continuously being added to as fresh content ideas come to you.
So it’s all about good quality and not necessarily about focussing on one small niche.
The money factor
Now, the reason why it doesn’t really matter what niche or niches you focus on if you ultimately want to make some good money as a blogger is that nothing in this world exists in isolation. Everything is connected, as much as the efforts of the media and other entities try to segment, class and separate them.
To make a very realistic example which I hope will drive the point home as intended, a blog which is aimed at working-class women doesn’t necessarily have to be monetised through selling or advertising products and services aimed specifically at working-class women. How many of your readers are looking for some awesome birthday gift ideas for him, for example, in which case your blog post about insurance targeted to women for example might still make for the perfect platform to advertise these birthday gift ideas for the lads?
So it’s the links which exist between everything and anything under the sun which mean that you can make money out of any niche you choose to blog about.
Today’s businesses have no choice but to integrate a digital presence into their business plan. Every business has a subsequent website, mobile application, and/or blog presence to work the digital crowd.
Whether your job search involves wanting to begin a new job or find a job while out of work, much goes into the process. [Read more…]
In this modern age of marketing, it isn’t just about having a billboard or commercial on television anymore. You can have just as much of a following with the power of social media. When you have a high number of likes on your Facebook page, this is a stamp of approval for onlookers. [Read more…]
When it comes to the modern age, it seems just about everyone has some form of social media account. Whether it is a Twitter page, Instagram, Google Plus, or Facebook. You may be one of the few that has been trailing behind the trend and now find yourself wondering what exactly you might be missing out on. [Read more…]
We are all aware of social media sites like Facebook, or Twitter, or Linkedin. But just what are they really worth and what are some of the other sites, and how much have they all grown over the past three years? [Read more…]
In a survey conducted on more than 2,000 British social media and online dating users, Bidvine (an online local services marketplace) found that an average social media profile picture stays on for about 2 years. Social media platforms like Facebook, Twitter, Intagram, Whatsapp, LinkedIn and others have become a part and parcel of our life. People cannot stay long without logging into their accounts and updating their statuses, yet it’s surprising to see their profile pictures are as old as 4 years. [Read more…]
Social media has changed the way in which we communicate with others all around the world. Young kids, business partners, old friends, and family members utilize several different social media platforms for a plethora of purposes.
Businesses use the power of LinkedIn to spread their professional network. Facebook is used for marketing, chatting, posting random comments and blurbs, and whatever else we can think of next. The amount of information passed from screen to screen daily through the use of social media is explicit. People talk about literally everything on their social media accounts. [Read more…]